Posts by Ben Peterson

Case Study: Profile Stories

Written assigned two writers to the job, with each one taking on several profile stories. Working with Written allowed us to move a number of writing projects forward in a short amount of time. Everything... Read More

By Ben Peterson  |  August 21, 2019

How to set a writer up for success

I recently learned that a project I worked on—the Santa Clara University viewbook—won a big award, adding to some other big awards it earned last year.* Serving as the main writer for that project was one of... Read More

By Ben Peterson  |  July 8, 2019