Case Study: Profile Stories

By Ben Peterson  |  August 21, 2019

Sometimes, I get a little jealous of the assignments we find for writers through Written. This was one of those times. CannonDesign, a global design firm of architects, engineers, industry experts and builders, reached out to Written for help developing feature profile stories about its employees.

Written assigned two writers to the job, with each one taking on several profile stories.

Working with Written allowed us to move a number of writing projects forward in a short amount of time. Everything the writers created was fresh, inspired, and engaging.

Michael McManus, CannonDesign

“Storytelling is a critical part of our business, but finding the time to continually craft compelling stories about everything we do can be a challenge,” said Michael McManus, VP/Director of Communications for CannonDesign. “Working with Written allowed us to move a number of writing projects forward in a short amount of time—much more than we could have done on our own. It also allowed us to infuse new levels of creativity into our materials. Everything the writers created was fresh, inspired, and engaging.”

Happy writers, happy client. I can live with that. You can check out the finished products below.

Mike Tunkey: Designing a Better Buffalo

Michael Shirley and Steve Kopp: Improving Pediatric Cancer Care Through Design

Leticia Canon: Rising to the Challenge

Amir Rezaei-Bazkiaei: Advocating for Smart Design

Peter McCarthy: Building on the Foundations of Food