Clear communication matters more during a crisis

By Ben Peterson  |  March 16, 2020

We’re living in a time of big decisions. Businesses, organizations, and institutions are making tough calls about canceling events, closing brick and mortar locations, and reconsidering the delivery of goods and services. When sharing news that directly affects your audience, clear communication is paramount. 

Clear communication starts with your audience

Putting your audience first is always the best communications approach, but it’s especially important during a crisis. Start by considering what matters most to them, and organize your messages accordingly. A few big questions can help focus your efforts:

  1. How will these decisions affect our audience?
  2. What questions will they have, and can we provide satisfactory answers?
  3. Is our messaging optimized (length, readability, etc.) for each of the channels we’re using to communicate?

It’s cool to follow the rules

When the goal is clear communication during a crisis, following grammatical rules and best writing practices is critical. For a list of common mistakes and useful suggestions, check out the infographic below from Grammar Girl

Top 10 Grammar and Writing Mistakes

Ask for help if you need it

This global pandemic presents an unprecedented communications challenge. After all, when the Spanish Flu hit in 1918, companies weren’t worried about getting roasted on Twitter for their decisions. We’re all figuring this crisis out as we go.

Don’t be shy about asking colleagues, friends, and even clever family members about how to share updates with your audience. And if you’re finding yourself overwhelmed by the sudden increase in need for clear communication, we can help, too.